About Us

Hi, I’m Joenna, the creator behind Pink on Weekend. My journey with art began in 2018 with watercolor painting. I poured my heart into it, even teaching watercolor and calligraphy classes while juggling a full-time 9-5 job. Looking back, I still don’t know how I managed it all, but one thing was certain: I loved creating.

In 2019, after marrying my amazing husband, I decided to pause my creative work and move to Singapore with him. For a while, I felt lost, like a part of me had gone quiet. But sometimes, life has a way of bringing us back to where we truly belong. Slowly, I rediscovered my passion, creating cute illustrations that could spark joy, even in the smallest ways.

What started as a simple love for art has now grown into something bigger than I ever imagined, Pink on Weekend. More than just a brand, it’s a dream come to life. A luxury lifestyle brand where fashion, technology, and storytelling come together to create something magical. A space where avant-garde design meets irresistibly cute characters, where creativity is celebrated, and self-expression feels effortless.

And the best part? I didn’t do this alone. Every step of this journey has been made possible by the incredible support from you. Whether you’ve been here since the beginning or just joined, know that you are a part of this story.

From the bottom of my heart, thank you. Here’s to creating, dreaming, and redefining what’s possible. 💖